Sebago, the footwear company spanning over 6 decades of quality craftsmanship, has introduced the PSP Southampton Boat Show audience to their latest line ‘Triwater’ that will be available during Spring 2012 leading into the UK’s summer of sport.
Appealing to sailors, motor boaters and waterside lovers, the boating public offered a warm reception to the highly anticipated Triwater technology. Hotly tipped as being ‘the toughest shoes on the water’ this new style is made with high-performance and technically advanced materials to offer great functionality, durability and comfort without compromising on taste.
Sebago picked their 25th year of exhibiting at this world renowned boating show to add a real human touch to the designs of this latest line. Adie Callaghan, Marketing Manager Northern Europe, and Geoff Andrews, Sales Manager UK at Sebago co-hosted today’s launch on the Sebago Stand E15.
Explaining the US origins of the brand and its evolution from Penny Loafers, to Docksides and ultimately the cutting edge technical range of Triwater, Sebago told their story.
PSP Southampton Boat Show visitors were amongst the first ever people in the world to view the Triwater prototypes, whilst the Sebago sales team answered queries.
Many of the visitors to Sebago today are seasoned Sebago wearers who have followed the brand’s evolution and are all keen to purchase the Triwater in 2012. This new line will be available in the four styles below within the UK market place with additional styles added to international markets:
Offshore Catch : For the man whose boat is also his tool
Racer : Built for those with an active laid back lifestyle
SPS Force 8 : Innovative features in a fusion of performance and style
Wave Extreme : Aggressive athletic marine footwear to catch any wave
Triwater by Sebago has officially started its journey into the boating world.
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