Danish sailmaker Elvström Sobstad is to revert to its original name, Elvstrøm Sails, as of August 1, 2008. The re-naming of the company follows the completion of the ...
... merger between Elvström Sails and US sail manufacturer Sobstad in 2002. Since then, the company has used the joint name of Elvström Sobstad.
"This is a very exciting time for us", says Kevin Sproul, managing director of Elvstrøm Sails UK. "Over the last five years, the company has grown significantly into Europe's largest sailmaker, and the Elvstrøm brand is stronger than ever both in the cruising and racing sail markets. Our association with Sobstad has been integral to our growth, however we have always intended to return to our original name which has been around for over 50 years!"
Effective immediately, Elvström Sobstad dealers and agents throughout Europe will carry the Elvström Sobstad name as well as a new logo.
Founded by Olympic veteran Paul Elvstrøm in 1954, Elvström Sobstad is one of the largest sailmakers in Europe, supplying more than 30,000 sails per year to some of the world's best-known yachts and boatbuilders. The company is headquartered in Copenhagen, Denmark.
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