Elvstrom Sobstad hires new head of aftersales

The Elvström Sobstad Group has announced that Peter Westfal, a former sailmaker and key account manager for the company, has rejoined the organisation as head of aftersales.

Based at Elvstrom's main headquarters in Aabenraa, Denmark, Westfal will be responsible for all aspects of the aftersales service, including customer liaison, warranty and service projects. He will also liaise closely with distributors. 

"I am delighted to be returning to Elvström Sobstad," says Westfal, who has spent the last two years with Danish mast and rigging specialist Nordic Mast. "Of course, I am very familiar with the company and its quality of products, and I look forward to ensuring that customers receive the same level of quality in the service we provide." 

Elvström Sobstad is said to be the largest sailmaker in Europe. Founded in 1954 by four-time Olympic Gold medalist and sailing legend Paul Elvström, today the company is represented by more than 50 dealerships worldwide. 

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